Press Releases
For example, new products/services, partnerships, new customers, significant hires, survey results and white papers. Bamboo writes, distributes and follows up by phone.
 
Product Reviews
Bamboo pitches a review of your product, sends the product to the journalist and follows up during the review process.
 
Features
Bamboo tracks and pitches you into relevant features that target publications are planning, as well as pitching feature ideas to key publications.  

Customer Case Studies
These can be used to pitch into relevant features and as marketing collateral. They usually consist of the challenge addressed by you and the resulting benefits your customer experiences, preferably using tangible results. 

Press/Analyst Meetings
It is important for you to regularly meet/have calls with target publications to build relationships and keep the press updated with your news.

Opinion Pieces/By-lined Articles
Bamboo pitches a synopsis to a relevant publication and writes the piece on your behalf, if commissioned. These show you have authority on a subject.

Profiles
Company/leadership profile pieces are usually written by a publication off the back of a meeting.

Awards Entries
Bamboo researches relevant awards and writes your award nomination. Winning an award or being short-listed is gold dust in sales and marketing.

Coverage Monitoring & Collation
Bamboo sends you coverage as it is published and monthly coverage round-ups. Bamboo can also publish coverage on your website at your request.

• Research Surveys
• Events Management & Support
• Copywriting (e.g. brochures, websites, mail-outs, blogs)      
• Advertising Placement
• Speaking Engagements for your business leader/s