Data centres are today's workhorses
And we know them inside out
Our world would collapse without you
In our data hungry society, these life-critical facilities power everything from healthcare and transport, to global finance and government servics.
We are acutely aware of the data centre market's particularities and facilities are complex organisms always evolving.
They require precise operational and commercial management. They cannot fail. They must be sustainable.
Bamboo PR is highly experienced in the data centre sector, helping to tell powerful stories that speak to engineers and data centre managers, while simultaneously elevating your messaging to resonate with budget holders and the C-Suite.
Two favourites have been RF Code, which entrusted us with its global communications and marketing, and CBRE Romonet, which is at the cutting edge of machine learning and predictive analytics.
Data centre PR to promote your USPs:
- Product launches that excite technical journalists while piquing the interest of the wider business press
- Award entries that bring home the win; just ask CBRE Romonet about its success
- Social media that educates all audiences
- Thought leadership on everything from edge computing to the role of data centres in international commerce
- Event management to maximise your investment in trade shows
- And many other services...
Working with a data centre icon
Founded by industry veterans, CBRE Romonet's mission was to improve facilities through predictive modelling.
Our PR and marketing support included analyst briefings, articles across the technology, business and trade media, blogs, press releases, product launches, case studies and many award successes.
We also produced CTO and CFO centric content, managed events, and created inbound campaigns. Romonet was acquired by CBRE with our help.
Real-time automation for real-time ROI
RF Code is an unsung hero of many data centres and the company's environmental monitoring and asset management solutions underpin facilities the world over.
Our long-standing relationship with RF Code spanned many services over many years. A favourite campaign was a year-long brand awareness campaign that changed the perceptions business leaders had about data centres - less, a financial black hole full of mystery; instead, strategic corporate asset that delivers long-term value.
Through carefully positioned articles, targeted social media, analyst education and engaging content production, we reset industry perceptions.